Use Customer Lifetime Value to Find More of Your Best Customers
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer...
Which LinkedIn Ad Option Generates the Best Response? [Survey]
Which LinkedIn ad option is best for your brand? We recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn. As you can see here, of 410 responses...
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More than half of social media influencers participate in the metaverse
As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds. This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services...
How Automation Hurts Rank, And How to Fix It
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they...
Changes to BMM keywords – What we have seen so far and tips for 2022
An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to...
Content Marketing and PPC Advertising: Better Together
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your...
Mailchimp Review: How Good is This Email Service Provider?
Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you build and grow your email list. From optin forms to email builder,...
Drip Review: What Makes It Perfect for Small Business
Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need to build, grow, and stay in contact with your email list. From...
Ideas to transform your digital marketing and advertising in 2022
There can be little doubting the tremendous transformative effect the web, tech, and computers have had on the world of advertising and marketing. From simple showcase corporate websites right through to dedicated mobile apps and expansive, 24/7/365 e-commerce stores,...
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