Marketing, News & Resources

IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex

The Microsoft Bing team said that the IndexNow protocol is now at a place where those participating are co-sharing URLs submitted, meaning if you use IndexNow to submit URLs to Microsoft Bing, Microsoft will immediately share those URLs with Yandex, the company...

Google Ads bug again for Gmail on desktop Safari browsers

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. This is impacting only Google Ads that should be served in Gmail for users accessing their email using the Safari desktop browser. What is the issue. The issue seems...

More than half of social media influencers participate in the metaverse

As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds. This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services...

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each...

A Look at the Newest Developments in Marketing Personalization

PHOTO: Unsplash/Nick Fewings According to the Salesforce 2020 Trends in Personalization report 97% of marketers reported significantly increasing their personalization efforts in 2020 — and nearly one fourth of marketers achieved a spike in revenue higher than...

Marketers, Google say proposed ‘surveillance advertising’ ban goes too far

Marketers, Google say proposed 'surveillance advertising' ban goes too far Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time....

Use Customer Lifetime Value to Find More of Your Best Customers

With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer...

Which LinkedIn Ad Option Generates the Best Response? [Survey]

Which LinkedIn ad option is best for your brand? We recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn. As you can see here, of 410 responses...

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Amazon Sponsored Products: Advanced Practices for 2022

Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need...

Secure Your pass to Hero Conf with an Exclusive Discount for Readers!

What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and...

Three Key Facebook Metrics to Understand Ad Performance

My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT – “Always Be Testing”...

14 Strategies to Promote Your Business Through PPC

Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics...

Tips for Optimizing a Localized PPC Account

Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves...

How Automation Hurts Rank, And How to Fix It

Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they...

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Mailchimp Review: How Good is This Email Service Provider?

Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you build and grow your email list. From optin forms to email builder,...

Drip Review: What Makes It Perfect for Small Business

Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need to build, grow, and stay in contact with your email list. From...

4 advantages of an email marketing platform

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and...

How Automation Hurts Rank, And How to Fix It

Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they...

Changes to BMM keywords – What we have seen so far and tips for 2022

An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to...

Content Marketing and PPC Advertising: Better Together

While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your...

Mailchimp Review: How Good is This Email Service Provider?

Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you build and grow your email list. From optin forms to email builder,...

Drip Review: What Makes It Perfect for Small Business

Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need to build, grow, and stay in contact with your email list. From...

Ideas to transform your digital marketing and advertising in 2022

There can be little doubting the tremendous transformative effect the web, tech, and computers have had on the world of advertising and marketing. From simple showcase corporate websites right through to dedicated mobile apps and expansive, 24/7/365 e-commerce stores,...

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