Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. This is impacting only Google Ads that should be served in Gmail for users accessing their email using the Safari desktop browser.
What is the issue. The issue seems to be an issue with displaying or serving the ads to this “significant subset of users” on Safari desktop while accessing Gmail.
When it started. Google said this issue first started on Saturday morning, January 15, 2022 at 9:36 AM UTC.
When will we know more. Google said that it plans on giving us an update on Tuesday, January 18, 2022 at 8:00 PM UTC. Google said “we will provide an update by Jan 18, 2022, 8:00 PM UTC detailing when we expect to resolve the problem.”
Again. Yes, this happened a couple of weeks ago to the same subset of users back in late December.
Why we care. If you are running Google Ads for Gmail users, then you may see a dip in the number of ads being served. This is a known issue that Google is working to resolve.
Mostly resolved. Google posted an update on January 17th at 11:09 AM UTC saying “The problem with Google Ads should be resolved for the vast majority of affected users. We will continue to work towards restoring service for the remaining affected users, but no further updates will be added to this dashboard.”
New on Search Engine Land