How To Get Free Hotel Booking Links In Google

by | Jan 19, 2022 | Advertising, Uncategorized | 0 comments

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links.

This video can help Google Ads users learn how to take advantage of a feature the company launched within the past year.

Google announced free booking links for hotels in March 2021, expanding opportunities for small boutiques to large chains across the country.

These listings provide free traffic directly to your site and provide live updates and availability. With the additions to this link type, free booking links can be used in conjunction with hotel ads to maximize exposure.

What Are Free Booking Links?

Free booking links currently show on Google when a user searches hotel prices and availability and looks at the details of a particular hotel.

A key benefit of these links is they allow you to send users directly to a page of your choosing.

When travellers search for a hotel in Google and click on “check availability,” it takes them to a page listing all options to book the selected hotel.

google ads hotel booking linksScreenshot from, January 2022.

How Do Free Hotel Booking Links Work?

There are a few key differences to free booking links and paid booking links.

A hotel ad is a paid link, where the list is ranked according to Google’s ad auction and algorithm.

Free booking links are unpaid links that are ranked according to how useful they are to users.

Google sometimes shows free booking links alongside of paid hotel ads.

What Do Hotel Ads Look Like?

Free booking links display similar information to paid hotel ads. They display:

  • Your site name (or hotel name)
  • Room rate for dates selected
  • Official site badge (if you are the hotel owner, direct supplier, or technology provider)
google ads free hotel booking linksScreenshot from, January 2022.

How To Set Up Free Booking Links

If you are a Hotel Center partner, you may already be showing up for free booking links.

Hotels are automatically eligible to show free booking links by meeting the following requirements :

  • Existing Hotel Center partner
  • Currently participating in Hotel Ads

Any property that has a bid, available rates, and a dedicated landing page in existing hotel campaigns are eligible to show.

If you are a hotel or hotel partner, and have not set up a Hotel Center account, that is the first place to start. There are multiple guides depending on the hotel role, including:

  • Hotel owner
  • Connectivity partner
  • Agency

The Hotel Center is the hub where you can manage the property’s online presence. Hotel information and management details are confirmed through a Google Business Profile.

Once this information is set up, you have the option to set up free booking links and/or run hotel ads.

If your hotel uses a reservation system, it might be connected to Google through that provider. It is best to check with the provider to set up your free booking links.

Are Vacation Rental Homes Eligible?

Individual owners of vacation rental properties are ineligible for free hotel booking links from Google Ads.

However, if you own a property management business, you may be eligible for a Hotel Center account.

Currently, the requirements in this category include:

  • You must be a registered property management business
  • You need to have a direct booking website, OR
  • Be listed on a booking site that is integrated with Vacation Rentals on Google

For more information, see the full video from Google below:

Featured Image: PST Vector/Shutterstock

Source link

Three Key Facebook Metrics to Understand Ad Performance

Three Key Facebook Metrics to Understand Ad Performance

My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT – “Always Be Testing”...

14 Strategies to Promote Your Business Through PPC

14 Strategies to Promote Your Business Through PPC

Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics...

Use Customer Lifetime Value to Find More of Your Best Customers

With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer...

Tips for Optimizing a Localized PPC Account

Tips for Optimizing a Localized PPC Account

Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves...

How Automation Hurts Rank, And How to Fix It

Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they...

Content Marketing and PPC Advertising: Better Together

Content Marketing and PPC Advertising: Better Together

While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your...

Pricing Plans

MediaQuad Membership Levels

Select one of the 8 plans below that best fits your needs.


Why wouldn't I just hire a full-time marketing team?

Great question! Hiring a full-time marketing team can be costly, with salaries and benefits easily exceeding $500,000 per year. Plus, you may not always have enough work to keep them busy, leading to wasted resources.

With MediaQuad’s subscription model, you can scale up or down as needed, ensuring you’re only paying for the services you need.


Is there a limit to how many requests I can have?

Once subscribed, you’re able to add as many marketing and web development requests to your queue as you’d like, and they will be delivered one by one unless you are on the Enterprise plan.

How fast will I receive my marketing deliverables?

On average, most requests are completed in just a few days. However, more complex requests can take longer.


Who are the marketers and developers?

MediaQuad is a team of experienced marketing and web development professionals. You’ll be working directly with our team, ensuring consistent, high-quality results.

How do I pause my subscription?

We understand you may not have enough marketing and web development work to fill up every month. That’s where pausing your subscription comes in handy. You can pause and resume your subscription as often as you need to ensure you’re only paying when you have work available for that month.

What software do you use?

We use a variety of industry-standard tools and software. If you use it, we probably have or currently use it too. Seriously, this is what we do everyday.

How do I request marketing and web development services?

MediaQuad offers a ton of flexibility in how you request services. You can request directly via our platform, share Google docs or wireframes, or even record a brief video. If it can be linked to or shared in our platform, it’s fair game.

What if I don't like the deliverable?

No problem! We’ll continue to revise the deliverable until you’re 100% satisfied.

What if I only have a single request?

That’s fine. You paid for a month’s worth of work, so don’t throw it away. Remember to submit a pause email or pause task in Trello. We’ll note how many business days you have left in your month, and you can come back when you need more marketing or web development services.

Are there any refunds if I don't like the service?

Due to the high-quality nature of our work, we do not issue refunds. However, we’re committed to ensuring your satisfaction and will work with you to address any concerns.

Need to talk first?

Schedule a call

Learn more about how MediaQuad works and how we can serve you.