Tania Yuki didn’t imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that’s exactly what happened to Yuki, Comscore’s new CMO, who first joined the company back in 2008, overseeing cross media and video products. “I was recruited into Comscore the first time because…
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Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT – “Always Be Testing”...