How CIOs Can Prepare the Next Generation of CIOs

by | Jan 27, 2022 | Leadership, Uncategorized | 0 comments

yellow brick road

Akshay Nanavati | unsplash

The path to becoming a CIO these days can feel a lot like stepping into the Wizard of Oz. As CTO Stephen diFilipo recently said, “The path forward … is like a yellow brick road. Lots of interesting persons on the journey including a scarecrow, a lion, and a tin person. This is not to mention a whole bunch of flying monkeys and a creepy folks behind a curtain. Oh yeah, there is a toxic witch. Being a CIO is a we’re not in Kansas anymore experience.” Given this, how can existing CIOs remove the obstacles to create a path forward for future CIOs?

Create a Diverse Team to Build a Future of More Diverse CIOs

CIOs need to start by looking for people who aren’t like them. Their goal should be to bring together different viewpoints and experiences. This includes people who can challenge their organizations. This way CIOs create diversity of thought and backgrounds among team members and also ensure the people who become CIOs are more diverse.

Delivering on diversity requires a change in the culture around recruiting and building career paths for existing team members. To do so, CIOs need to face historical organizational practices, habits and assumptions. They have to rigorously reassess their hiring practices to remove any bias or potentially limiting prerequisites. This means building an IT team that includes people without an IT background.

For a more diverse team to succeed, it is critical that CIOs avoid insider language that creates (or reinforces) private tribes. CIOs need to help everone improve their communication skills as well. Their task will be to create a work environment where staff can challenge them and each other and still find a way to work together and move forward, even if consensus hasn’t necessarily been reached. Some conflict is healthy. However, CIOs need to be careful not to assemble a team with destructive conflict. At the same time as building internal diversity, it is important to encourage team members to develop their own diverse network of individuals within and without your organization. As CIO Melissa Woo said, “perhaps what needs to be recognized is that there are non-tech positions that deserve to be on CIO cabinet table to have a successful leadership team.”

Related Article: CIOs Step Up to the Role of Change Leader

Creating Experiences and Mentorship to Train CIOs

Creating ongoing opportunities to gain experience and mentoring is critical to clear the road for future CIOs. CIOs need to make this a habit. This involves determining the events, experiences and skills their organization needs. To do this well, it is important to provide internal opportunities, mentoring elsewhere within your business, as well as mentoring in the general tech space. At the same time, it is important to ensure the team has external connections and external mentors as well. This includes learning to speak in the language of business. Lastly, CIOs need to make these opportunities visible. CIO David Seidl said, “The last thing is that there are times when you need to stop investing, to recognize a mistake, point someone to something different, or have a hard conversation. That’s the tough side of this but is also really worth the effort involved.”

Related Article: DevOps and the Culture of Inclusion

Shattering the Glass Ceiling for People of Diversity

To succeed here, CIOs need to understand the implicit biases that exist and develop paths (and more importantly, remove obstacles) to mitigate those biases. And once people are in the organization, mentorship is part of the formula; active advocacy on their behalf, either within the institution or outside, is just as important.

Helping Future Leaders Get Experience With Business Leaders?

As a starting point, CIOs should bring future leaders along into top level leadership meetings even if it is way out of their depth. They can learn a lot, very quickly, and senior leaders are often gracious with newbies. In addition to this, CIOs can create a rotation program for promising leaders and put them into three six-month long rotations into different organizations to get real world experiences. I did one of these when I started my career. And I can attest that it gave me wisdom beyond my years.

Additionally, CIOs should make time for people to explain the world as they see it. People grow the fastest when they play with someone much better than they are at the sport. The best mentors do the same. CIO Jim Russell says, “Discuss the financial, organizational and people challenges before, during and after a new project. Help early tech staff to understand that technology can’t solve everything. Promote business training and learning in addition to tech certs.”

Cross Training

Clearly, cross training needs to be strategic. CIOs need to figure out the skills they may need and seek them out. In terms of team member, CIOs should take this perspective and help people know where gaps exist, where they’re strong, and how to get there. To broaden people, assign people influential businesspeople within various business units to have them bond both business and personally. You can even take the step of sending them to the same business conferences with assigned people.

CIOs stress that cross-training doesn’t have to come through a degree. What might be more important is to coach future leaders into understanding how their skills are transferable to other disciplines. It is important to groom inquisitive minds that find learning both formally and informally. Importantly, CIOs stress that there are few more valuable people than those who know IT + other domains. Michael Krigsman, CXO Talks, says, “Cross-training for anyone in business leadership is essential. For the CIO, siloes are a kiss of death. Smart people learn. Cross-training gives them perspective from the different biz functions that make up your organization.” And on the strategy side, Vijay Gurbaxani, Taco Bell Professor at the University of California, says that “a few years ago at a CIO meeting I was at, someone asked for a show of hands if the CIO had taken a strategy class. It was a surprisingly low percent. With digital so central to success, that’s not sustainable.” There is clear work for CIOs to do too.

Parting Words

It may be a yellow brick road, but everyone encounters challenges along the road. It is most important to find your authentic place and surround yourself with people that fill in gaps. This is good learning for any future leader including CIO and lead the transformation agenda.

Myles Suer, according to LeadTail, is the No. 1 leading influencer of CIOs. Myles is director of solutions marketing at Alation and he’s also the facilitator for the #CIOChat.

Source link

Three Key Facebook Metrics to Understand Ad Performance

Three Key Facebook Metrics to Understand Ad Performance

My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT – “Always Be Testing”...

14 Strategies to Promote Your Business Through PPC

14 Strategies to Promote Your Business Through PPC

Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics...

Use Customer Lifetime Value to Find More of Your Best Customers

With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer...

Tips for Optimizing a Localized PPC Account

Tips for Optimizing a Localized PPC Account

Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves...

How Automation Hurts Rank, And How to Fix It

Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they...

Content Marketing and PPC Advertising: Better Together

Content Marketing and PPC Advertising: Better Together

While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your...

Pricing Plans

MediaQuad Membership Levels

Select one of the 8 plans below that best fits your needs.


Why wouldn't I just hire a full-time marketing team?

Great question! Hiring a full-time marketing team can be costly, with salaries and benefits easily exceeding $500,000 per year. Plus, you may not always have enough work to keep them busy, leading to wasted resources.

With MediaQuad’s subscription model, you can scale up or down as needed, ensuring you’re only paying for the services you need.


Is there a limit to how many requests I can have?

Once subscribed, you’re able to add as many marketing and web development requests to your queue as you’d like, and they will be delivered one by one unless you are on the Enterprise plan.

How fast will I receive my marketing deliverables?

On average, most requests are completed in just a few days. However, more complex requests can take longer.


Who are the marketers and developers?

MediaQuad is a team of experienced marketing and web development professionals. You’ll be working directly with our team, ensuring consistent, high-quality results.

How do I pause my subscription?

We understand you may not have enough marketing and web development work to fill up every month. That’s where pausing your subscription comes in handy. You can pause and resume your subscription as often as you need to ensure you’re only paying when you have work available for that month.

What software do you use?

We use a variety of industry-standard tools and software. If you use it, we probably have or currently use it too. Seriously, this is what we do everyday.

How do I request marketing and web development services?

MediaQuad offers a ton of flexibility in how you request services. You can request directly via our platform, share Google docs or wireframes, or even record a brief video. If it can be linked to or shared in our platform, it’s fair game.

What if I don't like the deliverable?

No problem! We’ll continue to revise the deliverable until you’re 100% satisfied.

What if I only have a single request?

That’s fine. You paid for a month’s worth of work, so don’t throw it away. Remember to submit a pause email or pause task in Trello. We’ll note how many business days you have left in your month, and you can come back when you need more marketing or web development services.

Are there any refunds if I don't like the service?

Due to the high-quality nature of our work, we do not issue refunds. However, we’re committed to ensuring your satisfaction and will work with you to address any concerns.

Need to talk first?

Schedule a call

Learn more about how MediaQuad works and how we can serve you.