7 Review Request Templates to Text for Customer Feedback
One advantage of using text to stay in touch with customers is the opportunity to increase your...
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Category: Metrics, Analytics, and Reporting
A must-have web accessibility checklist for digital marketers
30-second summary: Accessibility underpins stellar user experience and positive brand perception,...
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How to Boost SMS Campaign Results by Sending Videos Through Text?
Text messages and video are both highly effective tools for marketing, and they get your message...
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Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers – before we talk about Facebook performance metrics, please complete...
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14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your...
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Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first...
Read MoreUse Customer Lifetime Value to Find More of Your Best Customers
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One...
Read MoreHow Automation Hurts Rank, And How to Fix It
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you...
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Content Marketing and PPC Advertising: Better Together
While some businesses invest solely in one type of advertising and marketing, like social media,...
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Mailchimp Review: How Good is This Email Service Provider?
Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular...
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Drip Review: What Makes It Perfect for Small Business
Are you looking for an in-depth Drip review to see if this email service provider is perfect for...
Read MoreImportant Things That Your Marketing Strategy Needs
Marketing strategies are a plan of action that a company uses to promote its products or services. They not only create awareness but also direct consumers to take actions such as purchasing and learning more about the product...
Read MoreHow CIOs Can Prepare the Next Generation of CIOs
PHOTO: Akshay Nanavati | unsplash The path to becoming a CIO these days can feel a lot like stepping into the Wizard of Oz. As CTO Stephen diFilipo recently said, “The path forward … is like a yellow brick road. Lots of...
Read More![Which LinkedIn Ad Option Generates the Best Response? [Survey]](https://www.socialmediatoday.com/user_media/diveimage/linkedin_ads_survey.jpg)
Which LinkedIn Ad Option Generates the Best Response? [Survey]
Which LinkedIn ad option is best for your brand? We recently sought the insight of our audience to...
Read More![5 Essential Pinterest Metrics to Track [Infographic]](https://www.socialmediatoday.com/user_media/diveimage/5_pinterest_metrics_info.jpg)
5 Essential Pinterest Metrics to Track [Infographic]
Will Pinterest be part of your digital marketing approach in 2022? More brands are now...
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7 SEO Insights Search Analysts Need To Succeed & How To Find Them
To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a...
Read MoreNew lawsuit targets Google over location data
We’re less than a month into the year, and one clear trend is emerging for Google: the search giant is in for a lot of legal and legislative challenges in 2022. The latest: Karl Racine, Washington, D.C., attorney general,...
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What is marketing automation?
Marketing automation software can improve marketing productivity and increase lead quality....
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Is It A Google Ranking Factor?
Latent semantic indexing (LSI) is an indexing and information retrieval method used to...
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What is a customer data platform (CDP) and why do marketers need one?
A customer data platform, usually called a CDP, is a marketer-managed system designed to...
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