Author: Pamela Parker

What is marketing automation?

Posted by Pamela Parker | Automation, General Marketing, Uncategorized

Marketing automation software can improve marketing productivity and increase lead quality....

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What is a customer data platform (CDP) and why do marketers need one?

Posted by Pamela Parker | Marketing Tech Stack, Metrics, Analytics, and Reporting, Uncategorized

A customer data platform, usually called a CDP, is a marketer-managed system designed to...

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