One advantage of using text to stay in touch with customers is the opportunity to increase your number of customer reviews. SMS subscribers are already more engaged with your business, but you still need the right approach to get a response to your review request...
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital...
Text messages and video are both highly effective tools for marketing, and they get your message across to tons of people simultaneously. Imagine the impact of having both text and video together. But is it possible to learn how to send a video through text? It’s a...
My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT – “Always Be Testing”...
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics...
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer...
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves...
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they...
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your...
Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you build and grow your email list. From optin forms to email builder,...
Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need to build, grow, and stay in contact with your email list. From...
Marketing strategies are a plan of action that a company uses to promote its products or services. They not only create awareness but also direct consumers to take actions such as purchasing and learning more about the product or service. So, if you want to know more...
PHOTO: Akshay Nanavati | unsplash The path to becoming a CIO these days can feel a lot like stepping into the Wizard of Oz. As CTO Stephen diFilipo recently said, “The path forward ... is like a yellow brick road. Lots of interesting persons on the journey including a...
![Which LinkedIn Ad Option Generates the Best Response? [Survey]](https://www.socialmediatoday.com/user_media/diveimage/linkedin_ads_survey.jpg)
Which LinkedIn ad option is best for your brand? We recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn. As you can see here, of 410 responses...
![5 Essential Pinterest Metrics to Track [Infographic]](https://www.socialmediatoday.com/user_media/diveimage/5_pinterest_metrics_info.jpg)
Will Pinterest be part of your digital marketing approach in 2022? More brands are now considering it, with Pinterest now up to 444 million active users, and becoming a key eCommerce hub for many amid the pandemic. Pinterest is also seeing an increase in male...
To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum impact.You have access to a ton of data – but how to best make use of it all to drive measurable results that...
We’re less than a month into the year, and one clear trend is emerging for Google: the search giant is in for a lot of legal and legislative challenges in 2022. The latest: Karl Racine, Washington, D.C., attorney general, is suing Google today for the...
Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform.Marketing automation is the use of software and web-based services to execute, manage and...
Latent semantic indexing (LSI) is an indexing and information retrieval method used to identify patterns in the relationships between terms and concepts.With LSI, a mathematical technique is used to find semantically related terms within a collection of text...
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database...
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference....