30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital...
PHOTO: Adobe Stock Carol Williams has written a thoughtful post, "Risk Appetite: Bridging The Gap Between Two Extremes" that I recommend reading. Carol is a believer in risk appetite, but I am not.My primary argument is that leaders of the organization should...
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results.With this tag you can tell Google to only index content on a page if it’s embedded through iframes and similar HTML tags.The...
When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO.For e-commerce retailers, taking the time to ensure your web pages are properly optimized can help increase your organic...
An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites that had copied it. Danny Sullivan answers why that is happening.Copied Content that Ranks Frustrates PublishersCopied...
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask.Either is an excellent option. Welcome!Together, we’re hoping to take your performance improvement efforts from “make...
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries.This is stated by Google’s Search Advocate John Mueller in response to a Reddit thread titled: “Does...
Tania Yuki didn't imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that's exactly what happened to Yuki, Comscore's new CMO, who first joined the company back in 2008, overseeing cross media and...
“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge...
Coming out of the pandemic, we have a greater digital footprint than ever: so many businesses underwent a digital transformation to survive, creating an influx of digital data where manual processes once sufficed. Now, with all this digital information...
Non-fungible tokens, or NFTs, are everywhere these days--from designer handbags to luxury real estate and collectible art. Brands jumping aboard the NFT ship are already seeing myriad opportunities for 2022. Hype or not, there is no denying that the potential...
PHOTO: Patrick Fore | unsplash Email is ubiquitous. It's been in common usage since the 1970s. Instant messaging (chat) isn't as ubiquitous, but thanks to the mobile phone has been in common usage since the 1990s. Discussion boards and electronic video meetings...
Take your Restaurant’s Marketing Plan to the Next Level in 2022 With the ongoing impact of COVID-19, creativity is essential to developing a successful restaurant marketing plan for 2022. To increase foot traffic to your restaurant in 2022, download our latest...
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic.It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration,...
PHOTO: Adobe Stock Analytics is an important part of managing a business today. There are many types of analytics techniques, with predictive and prescriptive analytics being two key ones. But what is predictive analytics, and what is it used for? Predictive...
Spambot attacks are on the rise, with 25.6% of all internet traffic coming from a bad bot, and increasingly sophisticated methods are used to circumvent common security measures.Enterprises and small websites alike must stop SEO spambots from derailing their...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.Good morning,...
Google Ads has launched placement reports for Performance Max campaigns, the company confirmed to Search Engine Land on Thursday. Placement reports can be generated to see where ads have served for Performance Max campaigns as well as how many impressions...
With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search.Plus, more restaurant locations are continually opening and new concept types continue to pop...
PHOTO: Adobe Stock Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences through a variety of apps and platforms. As the pandemic grinds on, consumers are making their way...
For another year, Instagram remains the top social media platform for influencer marketing.In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing.In addition to using...