Category: Marketing Tech Stack
More than half of social media influencers participate in the metaverse
As many as 56% of social media influencers are working in the metaverse with 60% of...
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7 Review Request Templates to Text for Customer Feedback
One advantage of using text to stay in touch with customers is the opportunity to increase your...
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A must-have web accessibility checklist for digital marketers
30-second summary: Accessibility underpins stellar user experience and positive brand perception,...
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How to Boost SMS Campaign Results by Sending Videos Through Text?
Text messages and video are both highly effective tools for marketing, and they get your message...
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Amazon Sponsored Products: Advanced Practices for 2022
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the...
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Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
What started as a simple desire to help our community, has now morphed into an industry-recognized...
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Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers – before we talk about Facebook performance metrics, please complete...
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14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your...
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Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first...
Read MoreUse Customer Lifetime Value to Find More of Your Best Customers
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One...
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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad...
Read MoreHow Automation Hurts Rank, And How to Fix It
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you...
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Changes to BMM keywords – What we have seen so far and tips for 2022
An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads...
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Content Marketing and PPC Advertising: Better Together
While some businesses invest solely in one type of advertising and marketing, like social media,...
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Mailchimp Review: How Good is This Email Service Provider?
Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular...
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Drip Review: What Makes It Perfect for Small Business
Are you looking for an in-depth Drip review to see if this email service provider is perfect for...
Read MoreImportant Things That Your Marketing Strategy Needs
Marketing strategies are a plan of action that a company uses to promote its products or services. They not only create awareness but also direct consumers to take actions such as purchasing and learning more about the product...
Read MoreIdeas to transform your digital marketing and advertising in 2022
There can be little doubting the tremendous transformative effect the web, tech, and computers have had on the world of advertising and marketing. From simple showcase corporate websites right through to dedicated mobile apps...
Read MoreHow CIOs Can Prepare the Next Generation of CIOs
PHOTO: Akshay Nanavati | unsplash The path to becoming a CIO these days can feel a lot like stepping into the Wizard of Oz. As CTO Stephen diFilipo recently said, “The path forward … is like a yellow brick road. Lots of...
Read More![Which LinkedIn Ad Option Generates the Best Response? [Survey]](https://www.socialmediatoday.com/user_media/diveimage/linkedin_ads_survey.jpg)
Which LinkedIn Ad Option Generates the Best Response? [Survey]
Which LinkedIn ad option is best for your brand? We recently sought the insight of our audience to...
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Posts of Interest
- 12 Helpful SEO Tools for Your Brand in 2022 [Infographic]
Search engine optimization can be a complicated process, but every year, more tools and options are added to help simplify and streamline your efforts, which can provide you with valuable insights and guidance that hasn’t previously been available so easily. The right tools can transform your strategy, and as such, it’s worth keeping track […] - 12 Important Image SEO Tips You Need To Know
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite. You’ve added a giant bowling ball […] - 14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. […]